One of the most important aspects of social media management is to use platforms as organic marketing for your brand, product or business!

Choosing strategic information to post is important for maximizing your results and time on socials!

Here are the five important aspects to include in a post:

  1. Headline/Hook: A brief statement that grabs the attention of people scrolling summarizing what you want people to take away from this post.
  2. Body: The main content of your post, which includes information about why it’s important or what’s unique about it.
  3. Image or video: Images or videos can help add visual interest to your posts, but they should always have some relevance to the topic at hand.
  4. Links: Links should point to relevant resources related to your post’s topic (e.g., related articles, freebie, giveaway, website). You can say something like “Link in Bio to learn more”
  5. Call-to-action (CTA): Use CTA buttons in all images and videos to guide users toward your goal — whether it’s purchasing a product, subscribing to an email newsletter, following you on social media or signing up for an online course or webinar

Make sure you are following us on your favourite social media platform for more tips!